Our Story

A Letter From Naomi

Hi, and welcome to NAOMI.

I'm so happy you're here.

I was born in Germany to Indian parents and grew up in Europe. As I've got older, I've found myself becoming more connected to my Indian heritage. One thing I've always loved is Indian jewellery.

The problem was, I could never quite find what I was looking for.

I loved the beauty and craftsmanship of traditional Indian jewellery, but I wanted pieces that felt just as at home with a white shirt and jeans as they did at a wedding or celebration. Something that felt effortless, modern and easy to wear without losing what made them so special in the first place.

So I decided to create them myself.

NAOMI is my love letter to Indian craftsmanship with a modern twist. Every piece is designed to be lightweight, timeless and made to be worn on repeat; whether you're dressing up for a wedding, heading out for dinner or simply wanting your jewellery to be the thing that brings your outfit to life.

Our signature Jhumkas are handcrafted in sterling silver with gold plating and carefully strung with delicate beads. They celebrate the beauty of traditional Indian design while feeling fresh, versatile and made for today.

My hope is that when you wear them, you feel confident and inspired to wear something a little different.

Thank you for being here and for supporting my little dream. It honestly means more than you know.

With love,

Naomi